Book Club – TCOK Is Treatable

I don’t know about you all, but I have a common affliction called TCOK (The Curse Of Knowledge – I expect everyone to know as much about something as I know, so I am always trying to make myself remember that a lot of the things that I show in demonstrations may be completely new to my audience, and I need to ratchet the explanations back a little so that customers and prospects can follow me.

If you want to see some great examples of this, check out the Common Craft website ( because they have been creating videos that explain sometimes hard to explain things for years. Here are a few of her blog posts to start off with:

RSS Feeds In Plain English

Big Data In Plain English

The US Election Process

Also, two days ago they published their first book – The Art of Explanation, which I have been reading, and I thought that some of you all may be interested in checking it out:

The Art of Explanation
by Lee LeFeverPublication Date: October 12, 2012


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