I post a lot of walkthroughs and information to social media sites. I started doing this though for purely selfish reasons. Primarily they were:
- To give customers a resource to see how I did what I showed them in demonstrations so that they didn’t get mad at me.
- To give consultants a resource to see what I am showing customers in demonstrations so that they wouldn’t get mad at me.
- And to show to lawyers to prove that I wasn’t just using smoke and mirrors during demonstrations, so that I don’t get deposed (again).
Along the way though I found that I was creating a small personal brand, and this has helped me a lot with everything that I do.
I have a simple system that I use that allows me to turn something that I find cool or interesting into something sharable, that also helps extend out my personal brand.
Systems don’t work for everyone, because everyone has their own personal style, but I thought I would pass this on just in case it works for someone else. Read More


